About the Program

What is the Chobani Incubator?

The Chobani Incubator is designed to help nurture, support, and celebrate like-minded food startups that can positively impact our world. Our vision is to help positively shape the food industry of tomorrow. As a part of this unique program, food entrepreneurs who share our vision for Delicious, Nutritious, Natural, and Accessible (DNNA) food will receive support, guidance, and resources needed to provide better food to all.


Why is the company doing this?

Our company’s mission is to provide better food for more people. We want to extend our mission beyond our own products and into the communities we live in by helping socially responsible food entrepreneurs make their products available to all. We believe that together, we can challenge the food industry, improve broken systems, and make a difference.


Is Chobani’s founder, Hamdi Ulukaya, involved in the Chobani Incubator?

Hamdi dreamed up this program. He selects all the final participants and spends time getting to know and mentoring each company during the program.

Selection Criteria

What are the criteria for consideration in the program?

Since our Incubator is really about fulfilling our company’s mission to provide better food for more people, we’re looking for early stage purpose-driven food and beverage product companies—those who have a vision that’s much like our own food philosophy.

We are looking for food makers who are:

  • Doing the right thing: Companies creating delicious, nutritious, natural, and accessible food
  • Inclusive: Products that are accessible and affordable to all
  • Like-minded: Companies with heart and passion that want to deliver good food to more people in a sustainable way with positive social impact
  • Ready to go and grow: Company leadership and key people are able to participate in the U.S.-based 4-month Incubator Program consisting of on-site programming in New York, and visits to Chobani facilities, retailers, and trade shows


How early is “too early” for my company? I’m still in ideation stage.

We’re excited to build a community of passionate food startups to support entrepreneurs at various stages. The program we’ve designed is intended for those who are already producing and selling their products with some early traction. We encourage you to subscribe to our newsletter for updates on the program and events so you can keep us up to date on your progress.


Is my company too far along to be considered “early stage”?

We see the value in peer mentorship so we look for an Incubator class with a variety of stages of companies in order to support and help each other. Even if you already have a large number of team members and are selling in thousands of doors, our program can add value and help your company to continue to grow. That being said, if you are doing more than $10MM in annual revenue, your company may be too far along. We would encourage you to subscribe to our newsletter to get involved in other programming and events, or even as a mentor to our founders.


What if my company does not make a packaged food or beverage product? What if my company is providing a solution to Food/Ag Tech or another aspect of the food industry? 

We designed the program to focus on food and beverage product companies, which is required to be eligible for the program. However, we are very excited about innovations in Food Tech, Ag Tech and beyond, so if you’re solving an interesting problem in that space, we would encourage you to subscribe to our newsletter to get involved in other programming and events.


How will you select the participants?

Companies interested in being considered will need to complete the online application available on our website at Chobaniincubator.com. Applications will be evaluated against the Selection Criteria outlined on the website. We are looking for food manufacturing companies that are making delicious, nutritious, natural, and accessible food—companies who manufacture amazing food products and are ready to participate and grow. 6-7 companies will be selected to join the Chobani Incubator program.

Program Details

Where will the Incubator be located?

The Chobani Incubator calls our SoHo office in New York City home—members of the program will spend approximately one week per month on-site at our Incubator space, visiting our manufacturing facilities in either Twin Falls, ID, or New Berlin, NY, and taking trips to retailers, and tradeshows throughout the country.


Are only applicants within the NYC area being considered?

Absolutely not! We’re welcoming any U.S.-based company with participants able to travel throughout the United States.


Do I have to relocate for the program?

Not at all! Our Incubator experience is designed to help small companies with big hearts and ideas, regardless of their location. Our programs consist of monthly meetings at Chobani offices and manufacturing facilities. We do expect you to travel and participate in these programs and will help cover the costs associated with you being there—please see "financial assistance" in the next FAQ. You do not need to live near or relocate to any of these locations. Of course, we hope that you will take what you have learned with you, and like us, build your company into one that not only affects your hometown, but the world beyond.


Will any financial assistance be offered to Participating Companies such as airfare, hotels, and other travel costs?

We offer growth capital in the form of a $25,000 equity-free grant. We also include a travel stipend to cover airfare, hotels, and other expenses for on-site Chobani Incubator programs for one founder and up to two team members from each Participating Company.


What kind of non-financial support are you going to give these businesses?

Our Incubator companies will have access to Chobani teams, executives, and experts. Participants will also take part in valuable classes and workshops in manufacturing, production, finance, fundraising, branding, marketing, and sales.


How long is this program?

The program includes a 4-month Incubator program for one founder and up to two team members. The Incubator includes monthly meetings at select Chobani destinations across the U.S. over a 4-month period between March and June. In between these programs, which do require participants to be present on location, we will have regular remote program check-ins along with digital support and community engagement.


How do you help the companies that weren't selected for the program?
We've created the Chobani Incubator Resource Hub to provide startups with a list of resources and services to help grow their businesses. Additionally, we host events across the country to engage with startup founders and connect them to partners in our network.

Application Questions

When and how can I apply?

You can apply to be a part of the Chobani Incubator program by completing the online application at chobaniincubator.com, which includes questions about your team, your mission, and your company. Applications should be submitted by January 30, 2018, at 11:59pm EDT.


So I’m applying to the Food Incubator and got to the part about uploading a video—how do I do that?

Record a video that’s no more than 90 seconds long and contains your answer to the questions provided within the application website.


Providing a link to the video, hosted on YouTube or Vimeo, works great. You should upload this video as “unlisted” or “not private” to ensure we have access. If you don’t want other people to find it, mark it as “unlisted.”


We care about the quality of your answers, not the production value of your video. The video should simply be the founders talking. No screenshots or postproduction please. We want to get to know you… not your video-making skills.


Before submitting the link, we recommend playing it back to yourself from the hosted provider (YouTube of Vimeo)—that’s the way we’ll view it, so this is your shot to make sure we can hear what you’re saying.


I’ve got this existing video that I want you to see. Can I submit that?

We really want to hear about your company in your voice. We can’t talk with all the companies that submit, so this is the best way to accomplish that. We’re asking that you and your team look into the camera and speak right to us, rather than submitting something that already exists.


Can I speak to someone directly about the program and/or application process?

We ask all interested companies to submit their completed applications on the chobaniincubator.com website. Applications submitted outside of the website will not be considered. If you have additional questions or are having technical difficulties submitting your application, please send an email to info@chobaniincubator.com.


Will all companies be notified if they are selected to participate?

Yes! We will notify all applicants on or before March 8, 2018.


When will Program Applicants be contacted?

After you apply, you will receive a confirmation message acknowledging the receipt of your application. All applicants will be notified of their application status by March 8, 2018. We may be in touch prior to that date to request additional information. Eligibility of applicants will be considered only upon the application and any materials specifically requested by Chobani. Please do not send unsolicited materials.


Is there any advantage to applying earlier rather than waiting until the deadline? Applications are reviewed on a rolling basis, so we encourage you to apply sooner rather than later.


I’ve read all of the above but still have a question—what do I do?

If you have a question about your application, that’s not covered here, you can write us at info@chobaniincubator.com. We will do our best to respond as soon as possible.